![]() ![]() Uploading an early sample is easy, but the exact process depends on how your book is being delivered. Make sure you let your fans know that although your book isn’t out yet, they can get a sneak peek on Apple Books. Samples are customizable, so you can choose what you think will get readers excited best. You could share a couple of riveting passages, the first few chapters, or an extended preview. Deliver an early sampleĪ great way to build buzz prior to publication is to give readers a preview of what’s to come by offering an early sample of your book. If you sell directly on Apple Books, review how to set up pre-orders for full instructions. If you publish your book through an aggregator like Draft2Digital or Smashwords, you can contact them directly for instructions on setting up pre-orders. Any updates you might want to make later, such as changes to your book description copy or even adjustments to your publication date, are easy to submit at any time. You can set a pre-order up to 12 months in advance of the book’s publication date, and all you’ll need is some basic information about the book: covers, files, and a sample (preview chapters). The good news is pre-orders are easy to set up on Apple Books. ![]() It allows you to capture sales while you have your reader’s attention. Linking marketing efforts directly to your book’s pre-order page is the most effective way to benefit from the buzz that you’re creating. Pre-orders allow existing fans and new readers to purchase a book in advance of the publication date, and the more pre-orders you have on your release date, the better your odds of gaining visibility on our top charts. It’s hard to overstate the importance of pre-orders. You spend countless hours writing, but how much time do you spend planning how to optimize your book’s chances of success? Developing a marketing strategy is how most of the bestsellers on Apple Books - particularly independent authors - separate themselves from the ever-growing competition. Here’s what else to do before your book is published. When it comes to building a readership, writing is only half the journey. ![]()
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